What to keep in mind
Before investing in casino software, take a moment to explore your options and consult the experts. Here are key steps for making an informed decision:
- Research multiple companies of casino software providers to find the best fit.
- Contact company managers for detailed information about their software.
- Assess your requirements. Ensure the software meets your essential needs.
- Be cautious with unknown sources, avoid purchasing from unverified individuals to ensure safety.
- Evaluate company responsibility. Check the company’s reputation and their responsiveness.
- Seek expert recommendations. A reputable business will guide you on software selection and licensing.
- Explore custom solutions. Discuss your needs to find either a ready-made or customized option.u
Important characteristics
- Games are crucial, with both quantity and quality equally important, as well as the ability to add new titles. A diverse game selection attracts more players, catering to various preferences like video slots, retro games, or specific themes. High-quality slots from renowned providers like NetEnt, Microgaming, and BetSoft can enhance your casino lobby and ensure regular new content. Additionally, Evolution Gaming offers the best live dealer solutions.
- Back Office settings. The opportunity to set back office according to your own preference is vital. Comfortable management of your casino lets you focus on the promotion of the business.
- Novelty of software. Software must be up-to-date, regularly maintained, bug-free and in line with current industry trends. For example, effective software should be optimized for desktops, tablets and smartphones, as research shows that many players prefer mobile gaming. Mobile casino revenue is expected to grow 7% in 2025 to reach $105.70 billion.Enabling social media authentication simplifies the registration process for users.
- Safety. A casino should have a good security system. You can judge the reliability of software based on positive reviews on the Internet and expert opinions. A casino should not be easy to hack. It should also have an antivirus system.
- Payment system. A complete online casino solution can have a built-in payment system. Support of cryptocurrencies is also an advantage, since it is a popular and promising payment method.
- Affiliate program — One of the main tasks of a casino operator is promoting the business. If the software includes an affiliate program, it is a plus. You will have an opportunity to use affiliates to promote your casino.
- Bonus and loyalty system — It is also an important tool for player attraction and retention. Instead of reinventing the wheel, you can use a ready-made bonus and loyalty system. You will get many promotions and bonuses and the system of accruing points for loyal clients.
- Game stats — You will be able to follow player activity and see the history of bets, time and dates of games, bets, wins, losses etc.
- Financial stats — You will be able to control payment systems and all payouts, as well as know the exact time and methods of transactions.
- Mailing system — If a casino has a thought-over mailing system, you can inform your players about new games and promos easily.
- Opportunity to add new functions — Along with the growth of your business, you may need new functions, so it is convenient if there is a possibility to add them.
Provably Fair Casino Software
Online Casino Software Price
An online casino owner faces various expenses throughout operations. Initially, a comprehensive business plan, feasibility study, and market analysis can cost $5,000 or more, providing insights on competition and target audiences. Licensing expenses, typically between $20,000 and $30,000, will also arise, with annual fees of around $20,000 for sub-licensing and banking services.
The development stage is one of the most expensive, often exceeding $20,000, depending on the chosen gambling software providers and payment methods. Additional costs include live dealer solutions and progressive jackpot slots, with mobile versions and visual design contributing to the overall budget.
Once the casino is operational, ongoing expenses must be considered, including salaries for IT staff, bookkeepers, and marketing personnel, along with annual license fees, auditing costs, and online security. Overall, operational costs can reach tens of thousands of dollars annually. Key expenditure categories include:
| Expense Category | Estimated Cost | Details |
|---|---|---|
| Licensing & Legal Fees | $20,000 – $500,000 | Costs vary by jurisdiction (gaming license, compliance, legal setup) |
| Website Development | $5,000 – $50,000 | Basic templates to fully custom-designed casino platforms |
| Gaming Software | $10,000 – $150,000 | Third-party game providers or custom-built casino software solutions |
| Payment Processing | $1,000 – $5,000 (setup) | Merchant accounts, payment gateways, and transaction solutions |
| Hosting & Server Costs | $300 – $2,000/month | Cloud hosting, dedicated servers, and traffic scalability |
| Customer Support | $3,000 – $10,000/month | In-house team or outsourced live chat, email, and phone support |
| Affiliate Management Software | $1,600/month | Tracking, payouts, and performance analytics for affiliate programs |
| Miscellaneous Expenses | $2,000 – $10,000 | Additional plugins, tools, and unexpected operational costs |
Key Takeaways:
- Licensing has the widest range due to jurisdiction differences
- Marketing is the most variable recurring expense.
- Software & hosting costs scale with business growth.
Initial Launch Costs
| Expense Category | Estimated Cost |
|---|---|
| Affiliate Software | $2,000/month (e.g. Scaleo) |
| Licensing & Legal Fees | $20,000 - $500,000 |
| Game Development/Software Purchase | $100,000 - $500,000 |
| Website Development | $10,000 - $50,000 |
| Marketing Setup | ~$50,000 (initial campaigns) |
| Security Setup | $10,000 - $30,000 |
| Other Setup Costs (servers, etc.) | $10,000 - $30,000 |
Monthly operational costs for an online casino business
| Operational Expense | Monthly Cost |
|---|---|
| Staff Salaries | ~$74,000 |
| Affiliate Software (Scaleo) | $1,600 |
| Marketing Budget | $10,000 |
| Server Costs | $2,000 – $5,000 |
| Security Services | $1,000 – $3,000 |
| Miscellaneous (Utilities, Office, etc.) | $5,000 |
Benefits of Buying SoftGamings Casino Software
- Affordable packages
- Fast product rollout
- Over 10,000 casino games from 200+ providers
- Slot and live casino bundles
- The ability to integrate a sports betting platform either as a standalone product or into an existing casino platform
- Unified API integration
- Cross-platform casino solution
- Licensed and regulated casino software
- Free weekly updates
- 24/7 customer support
- Complete security
Online Casino Features
