Conducted by Michael Levanov, CEO of Payments, SoftGamings
SoftGamings: From a Crypto payments perspective, what are the biggest challenges and opportunities you’re seeing in the iGaming sector right now?
GatewayCrypto:Both the iGaming and crypto industries are evolving rapidly. There are two main challenges: regulatory fragmentation and the hyper-speed of technological advancement of crypto payments. While these remain constant daily challenges, we currently see several opportunities - huge growth potential in Africa and Latin America as these regions are underbanked but highly mobile-driven, and crypto provides a perfect bridge for fast, secure, and borderless transactions. At the same time, from a technological perspective, we see it as our advantage and opportunity, to provide clients with a possibility to not only adopt crypto payments, but also optimize them. This aligns directly with our mission to deliver flexible, fast and efficient payment solutions.
SoftGamings: How is GatewayCrypto streamlining its operations to remain agile in such a fast-changing market?
GatewayCrypto: Agility is built into our product and approach. Our product, developer and business teams work closely together, primarily focusing on real client feedback, to ensure client led product development This allows us to adapt quickly, while capitalizing on new initiatives and ensuring our clients feel the real benefits of using crypto as a payment method. Our delivery model combines speed with precision—helping partners to enable crypto payments significantly faster than industry averages and actively advising on optimization suggestions.
SoftGamings: What role do technologies such as automation, AI, and data analytics play in your solutions?
GatewayCrypto: They’re essential. While we are eager to keep a real human approach in terms of client support, we actively introduce technological and data-related enhancements to facilitate the change of perception, that crypto is complicated and payments in general are a headache. Apart from product, we strongly focus on using technology to enhance the client experience, e.g. bridges across different communication channels, AI based integration support, that provides 24/7 instant feedback and more. For us, technology isn’t just about efficiency - it’s about building trust and reliability at scale, which does not feel like talking to chatbot or an unreachable payment manager
SoftGamings: Regulation is shifting worldwide. How do you balance compliance with rapid scaling?
GatewayCrypto: Compliance is a non-negotiable cornerstone for us, so we can ensure that our clients stay confident about our service. We specialize in deep market knowledge and are working with our clients proactively, not only formally ticking the boxes. While this is a never-ending challenge, we see that compliance can also benefit and educate clients, building trust and establishing honest relationships. We’re constantly enhancing our compliance processes and aligning with international standards, while not forgetting to be client-oriented. With compliance we do not only understand compliance on our clients, but also closely monitor and inform our clients on potential frauds/abuses on their or their software provider side. We believe that is the only way to let partners scale quickly while staying on the right side of regulators.
SoftGamings: What innovations are you bringing to the payment lifecycle for B2B operators?
GatewayCrypto: We’ve moved beyond one-size-fits-all gateways. Everything starts with the first discussions with the client and understanding their business specifics, after which our team is focusing on advising on the most efficient setup, to ensure maximum optimization of the payments. Additionally, several of our features like for example multi-chain, if utilized correctly, can save a lot of operational and financial headaches for operators. In some of the markets like Africa and LATAM, flexibility and optimization makes a crucial difference between useful and useless crypto payments.
SoftGamings: Stability is critical for operators. How do you ensure the reliability of your solution?
GatewayCrypto: Reliability is core to our value proposition. We continuously invest in redundancy, load testing, and security layers to guarantee smooth performance—even during high-volume sporting events or large processing spikes. At the same time we have advanced customization capabilities on the side of clients, so processes can fully match their internal policies. On top of that, we follow very strict security protocols, which are non-negotiable from our side.
SoftGamings: Which KPIs are you most focused on right now?
GatewayCrypto: Partner onboarding time, integration time and cost optimization from client side are our top priorities. In parallel, we track expansion metrics—such as penetration in West Africa and LATAM—because these regions, in our opinion, will be driving the future growth of crypto payments in iGaming as there is yet plenty of room for expansion and adoption.
SoftGamings: How do you ensure consistent user experience across multiple jurisdictions?
GatewayCrypto: While markets differ, players everywhere want the same things: fast deposits, instant withdrawals, and a simple interface. We standardize these core principles but localize everything else— primary currency options, preferred networks, and localized estimations for local fiat currency. Post-launch, our support teams integrate with operators’ workflows to maintain a consistent, high-quality experience.
SoftGamings: Looking ahead, how do you plan to evolve your operational backbone in the next 12–18 months?
GatewayCrypto: We’re scaling confidently. That includes expanding our team, launching new product features and working on several licenses. We’re also focusing on strong partnerships with third parties, in order to expand our product faster and ensure more localized options for different sets of clients.
SoftGamings: Finally, what excites you most about the future of iGaming payments?
GatewayCrypto: The fast adoption of crypto, and high competition. Together, they will redefine how operators engage players and how players move money. What excites me most is that the payment provider competition is empowering operators of any size to compete with industry giants by offering cutting-edge, transparent, and borderless payments.