What opportunities does the SoftGamings platform offer for your company?
Partnering with SoftGamings marks a major milestone in our growth strategy. As a leading platform provider with a global distribution network, SoftGamings connects game developers with hundreds of top-tier operators worldwide. Their strong reputation for delivering high-quality turnkey and white-label solutions positions them as a key gateway to both established and emerging markets.
This partnership goes beyond simple distribution—it’s a strategic alliance that significantly expands the reach of our games across regulated and non-regulated territories. We’re excited to bring our award-winning portfolio to a wider and more diverse audience of players and operators.
Titles from our popular PopWins™ series—including CherryPop, MonkeyPop, and CritterPop—as well as new fan favorites like Silicon Spinners, Gods Gone Wild, and Canyon Riches will now be available through the SoftGamings platform. We’re also thrilled to introduce our latest vertical, InstaPlay, to their growing network.
SoftGamings’ flexible platform is built for rapid integration and supports innovation, making it a perfect fit for our agile development approach. Their infrastructure allows us to stay focused on delivering exceptional gaming experiences, while they handle backend operations, regulatory compliance, and operator relations.
By partnering with SoftGamings, we’re not just increasing visibility—we’re creating a foundation for long-term player engagement and sustainable revenue growth. We’re excited for what lies ahead.
How can your company stand out among the game providers in SoftGamings' portfolio?
We believe our strongest differentiator lies in our relentless commitment to innovation and creativity. In a highly competitive landscape, we stand out by crafting games that don’t just follow trends—they set them. Our team is responsible for several proprietary mechanics that have redefined player engagement, including the award-winning PopWins™—a dynamic reel-expansion feature that has captured the imagination of players worldwide.
Driven by our commitment to creativity and innovation, we’ve expanded our portfolio beyond PopWins™ to include a variety of new mechanics. These include Infinity Stacks, Cascading Reels, and Hold & Win, as well as popular features like ZapReel, Loaded Reel, and Wild Reel. Each mechanic is carefully designed to offer fresh gameplay experiences, add deeper layers of strategy, and enhance replay value. These additions not only captivate visually, but also amplify the excitement and unpredictability that today’s players crave.
Our games are built around intuitive mechanics, distinctive visuals, and immersive audio, all carefully fine-tuned to boost retention and engagement. We actively monitor player behavior and feedback, ensuring that each release responds to real demand and evolving trends in the iGaming space.
Being part of the SoftGamings portfolio is a valuable opportunity to highlight what makes us different. Surrounded by top-tier studios, we stand out not by offering more games, but by offering better experiences—ones that are memorable, entertaining, and designed with intention.
It’s this unwavering focus on innovation, quality, and player enjoyment that drives our continued success—and makes our titles a natural fit for the SoftGamings platform.
Which market is the most important or exciting for your company?
As a global-facing studio, we take immense pride in the way our games have been embraced by players worldwide. Our portfolio resonates with audiences across a diverse range of markets, reflecting the universal appeal of our content. However, we recognise that expanding globally is not a one-size-fits-all endeavor. Each market presents its own set of challenges, from distinct player preferences to varying regulatory landscapes and cultural considerations. This is why our expansion strategy is built on adaptability, allowing us to tailor our offerings to meet the unique needs of each region while ensuring they maintain broad, global appeal.
Our content strategy is crafted to provide experiences that are locally relevant, incorporating elements that resonate with the cultural nuances of individual markets. At the same time, we prioritise features and mechanics that have a universal charm, ensuring that our games continue to attract players no matter where they are located.
Through strategic partnerships with established platforms like SoftGamings, we are able to enter new markets quickly and efficiently without sacrificing quality. Additionally, we remain committed to further strengthening our presence in key regions such as Europe and Asia, where our games have already demonstrated strong performance.
Ultimately, every market where players seek quality, excitement, and originality is important to us. We're not just looking to chase trends—we're focused on building sustainable, long-term relationships with players and operators alike. With a robust roadmap of games and new mechanics on the horizon, we’re confident our global footprint will continue to expand in meaningful and exciting ways.
