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Amusnet Solidifies Spanish Presence Through Löwen Play Deal

Sep 4, 2023 Artyom Ustinov
Amusnet, one of the fastest-growing online casino game suppliers, has joined forces with another Spanish operator — Löwen Play. As the developer recently partnered with another local operator — Casino777 — Spain seems to be their target market at this stage.
With this content distribution deal, Amusnet and Löwen Play hope to revolutionise the local iGaming industry, combining gaming technology and innovative solutions and enhancing player engagement. Amusnet will grant Spanish audiences access to its award-winning game portfolio, allowing them to enjoy over 65 high-quality titles on the Lowen Play platform. Some of them include Cocktail Rush, Aztec Forest, 20 Poker Hot, 40 Bulky Fruits, and others. This strategic move will help Amusnet gain more brand recognition in the ever-growing Spanish market and make them one of the leading providers of online casino games. Having started as Löwen Play GmbH in the 1970s, the company exclusively operated in brick-and-mortar establishments. However, as technology advanced, they transitioned to the online domain. The German online version of Löwen Play was introduced in 2020, followed by the Spanish branch in 2021.
Since then, the brand's name and reputation have grown immensely. Today, Löwen Play boasts a portfolio of over 2,000 slot games, bingo, roulette, and live dealer titles from the industry’s leading software vendors. Moreover, the company invests so much in improving user experience, which can be seen via the recently implemented ID Now process for speedy user verification and the addition of the Bizum payment gateway. Edwin Cruz, Amusnet’s country manager in Spain, stated that the agreement further contributes to the company’s expansion into Europe's regulated markets following the other recently signed partnerships. He also adds their team hopes to accomplish significant results in Spain by the end of the year. Jose Luis Martin, Löwen Play’s country manager in Spain, emphasised the importance of providing players with the best possible experience. He believes partnering with the best providers is the only way to achieve that and is confident that this collaboration will help the company boost its market presence, thanks to Amusnet’s premier game collection. Amusnet has been working on expanding its European presence over the last several months. Therefore, we witnessed the company’s partnerships with Microgame, NetBet, and ScommesseItalia from Italy and Tipsport from Slovakia.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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