Betsoft Gaming and PepperMill Casino Join Forces for a Stronger Presence in Belgium

Jul 19, 2022 Artyom Ustinov
Betsoft Gaming continues its expansion efforts with a new partnership deal with a Belgium-based operator, PepperMill Casino. Belgians now have access to a wide range of Betsoft’s releases, including some notable titles like Thai Blossoms™, 88 Frenzy Fortune™, and Return to Paris™.
This isn’t Betsoft’s first trip to Belgium. Players from this European country are already familiar with the operator, and this new deal only further secures its presence in the newly regulated market. Betsoft Gaming has done everything in its power to represent itself as a desirable partner. As a certified operator, it provides translated and localised content to attract more players to pick games from its award-winning portfolio of over 200 games. PepperMill’s roots go back to the Netherlands, where it first started operating as a land-based casino. As a brick-and-mortar establishment, the casino made headlines in Europe as it was located in a former discotheque, offering a unique Vegas-like feel to Europeans. However, the Belgium offer focuses on online services, carries the same name, and provides the content to five more land-based locations.
PepperMill Casino team aims to create a unique gaming experience based on gamification and smart rewards. Anna Mackney, head of account management, said that part of Betsoft’s strategic development plan is to reinforce its footprint across newly regulated European markets. She added that the operator is thrilled about the deal with PepperMill Casino and hopes for a great professional relationship in the future. PepperMill Casino CEO, Anthony Rus, said they are delighted to have partnered with a powerful provider such as Betsoft Gaming. He noted that PepperMill is always looking to invest in its future and collaborate with great brands to provide a first-class gaming experience to Belgians. He added that Betsoft Gaming fits that picture perfectly.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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