Betsoft Gaming Partners With Betsson Group in a New Deal

Oct 25, 2022 Artyom Ustinov
One of the most famous providers, Betsoft Gaming, has signed a deal with the industry giant Betsson Group. The partnership will see the latter integrating Betsoft’s portfolio across its iGaming brands.
Betsoft Gaming has proved to be an important part of the iGaming industry with its top-quality products. The company holds an army of loyal fans thanks to its popular titles and outstanding customer service. It also boasts independent certifications and licences that allow it to operate all over Europe, South Africa, and Latin America. Through this deal, registered Betsson players and new users will get a chance to try out some of the most recent releases, like Primal Hunt™ and Jungle Stripes™, along with a title from the popular Take series of slots, Take the Bank™. In addition, players will also have access to a bunch of other content and a variety of localised and translated games.
In case you're unfamiliar with Betsson, we’ll tell you more about it. This multinational company employs over 2,200 people in 14 locations and is praised for its multi-brand business model, terrific promotions, and unparalleled customer service. Betsson has been in the gaming business for over 60 years, and it still manages to bring fresh content to users worldwide. The company is listed on NASDAQ and holds licences from Malta, the UK, and Sweden, among other jurisdictions. It’s hard to find an operator with such a prestigious reputation in the iGaming industry. Betsoft’s head of account management, Anastasia Bauer, said that Betsoft earned its reputation in the gaming market thanks to top-notch gaming releases and continuous innovative practices. She added that placing such products across Betssons’s numerous platforms is a true honour and a terrific venture that would hopefully continue for many years to come. Head of games at Betsson Group, Paul Malt, said that working with Betsoft falls under their motto of collaborating with providers that practice safe and unique gambling. He also expressed hope for a fruitful relationship in the future.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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