iSoftBet and Lottoland Join Forces to Create an Exclusive Megaways™ Slot

Mar 23, 2022 Artyom Ustinov
One of the leading content providers, iSoftBet, has entered a partnership with a major lotto betting operator — Lottoland. The content provider designed a unique new Megaways™ slot game for the lotto operator.
The new release carries the title Lottoland Megaways™, and it is currently available to the operator’s 15 million customers. This game is part of the brand’s strategy to bring new gaming experiences to players worldwide. iSoftBet takes pride in being selected to create a brand new slot game with a unique twist that many players have not had the chance to see before. This deal will also help the company strengthen its reputation in the iGaming sector as a leading Megaways™ operator.
The two companies have previously worked together, so this deal is simply an extension of their successful relationship. Thus, this exclusive partnership marks another triumphant milestone for iSoftbet, a company that has already collaborated with known operators like PokerStars. This is not all — iSoftBet has also successfully expanded its presence in Latin America, bringing new gaming opportunities to players from this corner of the world. Head of games at iSoftBet, Mark Claxton, said that developing exclusive slot games is a true statement of faith for the company, adding that they are proud to create a Megaways™ slot for Lottoland. He noted that the collaboration was exciting and that this release is an important step for both brands. Lottoland CEO, Nigel Birrell, stated that creating and delivering a flagship slot game for the brand was tough but selecting iSoftBet as a trusted developer was the right choice. He added that the provider had gone above and beyond to deliver satisfying results, as it paid incredible attention to detail that customers would appreciate.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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