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iSoftBet Expands Into Colombia With a WPlay Deal

Jun 2, 2022 Artyom Ustinov
One of the top online games suppliers, iSoftBet, has set its sights on South America and the growing gambling market there. So, it’s not surprising that the company announced another expansion through the Colombian operator, WPlay.
Thanks to this deal, one of the top-performing operators in Colombia will get a chance to present iSoftBet games to its dedicated web of users. WPlay will add 22 of iSoftBet’s most successful and fan-favourite titles to its offer very soon. On top of that, iSoftBet keeps looking for partners in South America, hoping to take its name to the top. So, you can expect more names to appear in this provider’s folder.
WPlay is the first online sportsbook and casino that received permission to operate in Colombia’s new regulated market. Furthermore, WPlay has collaborated with Coljuegos to bring more regulated markets to South American players. WPlay is an active supporter of the legal betting market’s regulation in that region. On the other hand, iSoftBet has experienced extreme growth over the last year due to its many partnerships with leading operators worldwide. Some of the names that might catch your eye are PokerStars, WorldMatch, and Kaizen Gaming. Head of business development at iSoftBet, Lars Kollind, said that WPlay is known as an industry pioneer in Colombia that the company is glad to partner with. He added that iSoftBet slots would surely resonate with Colombian players and that the whole company is looking forward to a future product launch with WPlay. Julio Cesar Tamayo Betancur, WPlay CEO, said that the operator is thrilled to launch some of the more popular iSoftBet games that would attract new players and show guaranteed fun to the existing ones. He also added that the company is looking forward to a long and fruitful collaboration with this provider.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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