iSoftBet Partners With Gauselmann Group in a Major German Content Deal

Jan 18, 2022 Artyom Ustinov
One of the leading content aggregators and game suppliers, iSoftBet has landed a major deal with Gauselmann Group in a bid to expand its reach in the German market. As a result of this partnership, iSoftBet will deliver its high-end portfolio of games to the German online gaming market through the operator’s Merkur Spiel brand.
If you’re located in Germany, you’ll be glad to hear that the offer of available games has increased thanks to iSoftBet. Players in the German market will get a chance to try out games like the fan-favourite Gold Digger, the newest release Majestic Gold Megaways™, and the award-winning Moriarty Megaways™. iSoftBet will expand its reach in the evolving German market through this deal. The operator’s primary goal is to continue its expansion plans in regulated markets worldwide. The supplier continues its upward trajectory towards conquering more jurisdictions (currently available in 21) by adding new and innovative games to its portfolio.
Recently, iSoftBet has released its Jackpot Tool that works as a highly customisable solution that allows operators to boost player retention and engagement further. Chief commercial officer at iSoftBet, Federica Faggiano, said that the company is committed to partnering with renowned operators in huge up-and-coming markets, consequently landing Gauselmann Group and its corresponding Merkur Spiel brand in that category. She added that iSoftBet’s products are already popular among German players, making this partnership all the more worthwhile. Merkur’s management spokesperson, Markus Ettlin, said the company is happy to add first-class content from iSoftBet to its portfolio. He added that iSoftBet already offers a substantial variety of titles and new game mechanics that have proven to work well in Germany, like Majestic Megaways™, Gold Digger, and Mighty Stallion Hold & Win. He concluded that loyal Merkur Spiel players would surely enjoy this new addition.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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