Play’n GO Expands Its Presence in the UK Through Collaboration With 32Red

Feb 6, 2023 Artyom Ustinov
Play’n GO continues to grow and is bringing us even more exciting events this time. Having gained significant momentum in 2022, the developer is starting off the new year on a high note by strengthening its position in another crucial market. UK casino players are in for a treat since the world's leading casino software supplier of premium online content has recently partnered with 32Red of Kindred Group.
Kindred Group has been Play’n GO’s long-term partner, and now the company decided to strengthen ties and launch its content on the platform of its partner brand, 32Red. Although Play’n GO is already active in more than 25 regulated jurisdictions worldwide, this is still a major cornerstone for the developer. Moreover, this is a mutually beneficial collaboration, as 32Red is likely to gain more trust from its existing clients and attract new ones by offering incredible games. Speaking of titles, they will include some of the Play’n GO’s flagships, such as Book of Dead, along with UK-oriented slots, like Boat Bonanza, MegaDon, and Shamrock Miner. With almost monthly additions last year, Play’n GO grew its acclaimed library, so UK fans can also expect access to all new releases.
According to Anna Mackney, Play’n GO’s regional director in the UK, the partnership with 32Red is another victory for the company, as it will add one of the most powerful gaming brands to its portfolio. She also added that this is a collaborative effort between two customer-focused and forward-thinking companies and that, as a team, they'll work together closely to ensure players are satisfied. 32Red’s commercial operations manager, Adam Newnham, commented that other Kindred Group brands had achieved success with Play'n GO over the years, so they wanted to offer players the classics as soon as possible. The team at 32Red is looking forward to bringing more of the best Play'n GO content to their subscribers in the coming months.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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