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Play’n GO Inks a Long-Term Agreement With MoneyGram Haas F1 Team

Nov 30, 2023 Artyom Ustinov
Play’n GO has recently dropped a major announcement, informing us the company has entered a multiyear collaboration with the MoneyGram Haas F1 Team. The agreement came before the inaugural 2023 Las Vegas Grand Prix, where the studio was the main sponsor of the Formula 1 team. The race lasted from November 21 to 23 and covered 50 laps over a 3.8-mile track through the heart of the Las Vegas Strip.
Under this deal, the rest of the 2023 FIA Formula 1 World Championship will see Play’n GO’s logo displayed on the side of the VF-23 and the team’s gear. Additionally, F1 team drivers Nico Hülkenberg and Kevin Magnussen will open the 2024 season wearing the developer's logo on their race suits. This mutually beneficial partnership kicks off immediately, with Play'n GO's total commitment to enhancing Formula 1's highly regulated environment with more entertainment. Moreover, Play’n GO is the first Swedish company to become a main sponsor of Formula 1.
Play'n GO CEO Johan Törnqvist has spoken with pride about F1, one of the largest and most exciting global entertainment companies that constantly mixes sports and technology. Thanks to this partnership, they combine strict regulation with new iGaming technologies, which will help the gaming industry thrive in the future. Törnqvist is convinced the deal with the F1 Team will help expose their games to an entirely new audience worldwide, so the company is excited to take a ride with Haas on its journey of success and innovation. According to the MoneyGram Haas F1 Team principal, Guenther Steiner, they are thrilled to join forces with one of the premier iGaming industry brands, as they are both committed to innovation, integrity, and entertainment. Since Play’n GO’s global reach also extends to the US, Steiner is confident they'll be able to attract thousands of new fans overseas. This will be a long-term collaboration, so he believes they will create a compelling product in the coming years. Play’n GO has recently partnered with several notable operators, including Betway, BeyondPlay, and Rush Street Interactive. Furthermore, the studio has also signed the Climate Pledge, reached an agreement with the Swedish Hockey League champions Växjö Lakers, and debuted in the West Virginia market.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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