Play’n GO Strengthens Its Italian Presence With New Lottomatica Deal

Oct 20, 2022 Artyom Ustinov
Europe is currently known as a booming market in the iGaming industry. And the latest collaborations prove just that. One of the world’s most well-known providers, Play’n GO, has made a new deal with the Italian operator Lottomatica to expand its services to this country.
Italian players will get the chance to experience some of the most popular slot games as Play’n GO is going live there. Both existing and new Lottomatica members will get the opportunity to try some of the best-ranking slot titles, like Rise of Olympus, Book of Dead, and Tomb of Madness. Product Development Senior Manager, Betting and Digital at Lottomatica, Alessandro Rainaldi, said that the company focuses on bringing only the best games to its users and partnering with a provider such as Play’n GO was an easy decision. He noted that few suppliers have such expertise in regulated markets as Play’n GO.
Rainaldi added that Lottomatica’s impression of the supplier and its presence in Italy has been outstanding. He also praised Play’n GO’s portfolio of games, saying that they represent some of the best on the market, expressing hope that players would love them. Play’n GO’s Global Head of Sales, Magnus Thalin, said that Play’n GO is always searching to collaborate with market-leading operators in the iGaming industry, noting that Lottomatica fits that mould. He pointed out that both parties share similar interests in bringing top content to users and providing high-quality entertainment responsibly and sustainably. He also expressed hope that they’ll continue their partnership in the years to come. Play’n GO has already proved itself as a leading operator in Italy as it entered the market in 2018. The provider has even released a slot game, Rocco Gallo, set in the Italian countryside and following the adventures of a mighty cockerel. Regional Director for Southern Europe and LatAm at Play’n GO, Emilie Zamponi, said that striking a deal with another tremendous Italian operator shows how popular Play’n GO’s games are in Italy. He added that the operator continues to build its image in key regulated markets like Italy, Greece, and Spain with a new batch of exciting content.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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