Playson and Soft2Bet Join Forces in a New Distribution Deal

Mar 2, 2023 Artyom Ustinov
Playson, a recognisable and respected development studio in the online gambling industry, has achieved a series of successes throughout the past year. This has enabled the company to expand its global reach and gain a coveted market position. One of its latest agreements was a partnership with a leading casino and sportsbook platform provider, Soft2Bet.
Headquartered in Santa Venera, Malta, Soft2Bet has been one of the leading operators in the industry since its founding in 2016, having achieved significant popularity over a short period. What’s more, Soft2Bet is a proud owner of several gambling licences, including MGA, DGA, SGA, and an Irish permit. It has created over 60 websites and seamlessly integrated over 8,500 casino games into its high-performing platforms. Under this agreement, Playson will create and deliver a wide range of engaging online casino titles from its popular library to Soft2Bet's platform and its affiliated brands. Therefore, players will be able to access some of the most favoured and feature-rich games, such as Solar Queen Megaways and Legend of Cleopatra.
This means that all Soft2Bet's brands are set to offer these products in various regulated markets through their platforms, allowing the provider to expand its reach. Furthermore, each game will provide a different payline, so players can choose the type of gameplay that suits them best. It goes without saying that both parties benefit from this agreement. Namely, the developer will expand its reach immensely, while Soft2Bet will provide its players with cutting-edge online casino content. George Wadsworth, Soft2Bet's head of casino, expressed his delight at going live with a prominent brand such as Playson, explaining that the key part of their growth strategy was partnering exclusively with high-performance game developers. He concluded that, since Playson’s team had been displaying talent, innovation, quality, and commitment to performance in every game they had created, it was only natural for them to collaborate. On the other hand, Blanka Homor, Playson's sales director, stated the company was very pleased to offer its top-quality games via Soft2Bet’s platform. Homor elaborated that this deal would ensure a large number of people worldwide could view their content.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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