Playson Continues Its Baltic Expansion With an OlyBet Deal

May 19, 2022 Artyom Ustinov
A renowned global operator, Playson, has made another important deal that will help the company continue its worldwide expansion. This time, Playson struck a partnership with OlyBet, a well-known Baltic operator, which will enable Playson to expand its presence.
Players from Estonia and Latvia will get a chance to try out games from Playson’s portfolio. OlyBet has dedicated websites in both locations, so games like Burning Wins x2, Wolf Power Megaways™, and FruitMegaways™ will become available to all players looking to introduce a bit of excitement and fun into their daily lives. Thanks to this deal, Playson will share its portfolio in the Estonian and Latvian iGaming markets, allowing a wider reach in the Baltic region. This move will be extremely beneficial for Playson in its mission to expand across Europe.
Since this is a multi-market expansion, Playson has the potential to leave its mark quickly and with ease. The provider’s sales director, Blanka Homor, agrees and has issued a statement regarding the latest expansion. She said that the company is thrilled to have reached an agreement with OlyBet, as it will allow Playson’s portfolio to reach more players worldwide, especially in the Baltic region. She added that part of the company’s brand identity includes a new presence in the European market and that providing services to two countries in one deal is an extraordinary opportunity. Chief performance officer at OlyBet, Tomas Graham, said that the operator is thrilled to have the chance to offer Playson’s products to existing and new users. He added that such games are guaranteed to bring plenty of fun to players in the Baltics.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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