Playson Expands Further in the LatAm Market With Sellatuparley Deal

Jul 26, 2021 Artyom Ustinov
Playson continues on its streak to dominate the Latin American market with this latest partnership. The software provider has made a deal with Sellatuparley, a leading Venezuelan casino and sports betting operator.
The deal follows many others Playson has made with major operators in the Latin American market. This partnership brings Playson a step closer to its goal of dominating the LatAm market and strengthens its position in this fast-paced industry. The arrangement will enable many players in Venezuela to try out Playson’s titles. Namely, Sellatuparley’s existing users and new ones will have access to Playson’s portfolio of games, including some of the most popular and successful ones. Those will include Hand of Gold, Solar Temple, and Buffalo Power Megaways™.
This news comes after Playson’s recent UI enhancements, enabling the games to run in portrait mode. This is a significant move because it will improve mobile play, which is extremely important in the LatAm market. Blanka Homor, who acts as Playson’s sales director, said that the company is thrilled to team up with a leading operator in Venezuela like Sellatuparley. She added that the Venezuelan market is becoming stronger from week to week, which will allow Playson’s unique catalogue of games to shine. She finished by expressing hope that Playson’s games will be well-received by the audience in Venezuela. Sellatuparley’s manager, Heidegger Moncada, said that Playson’s portfolio had generated strong appeal with punters all over Latin America, expressing hope that the case would be the same with players from Venezuela. Moncada added that this agreement would help the company maintain a broad customer appeal and offer engaging gameplay and an experience that would be hard to compare to others.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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