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Playson Expands Its Reach in the Netherlands With Bingoal Partnership

Mar 9, 2023 Artyom Ustinov
Playson, a prominent digital entertainment provider, has signed a deal with Bingoal to boost its position in the Dutch iGaming market and increase its reach. Bingoal received its supplier license in October 2021, allowing it to enter Holland's regulated market. With over 20 years of delivering quality gaming experiences, the operator has gained extensive industry knowledge and established its name.
Games Global platform has enabled the integration between these two giants. According to the agreement, the Dutch-based operator will be able to use five of Playson's releases. Those are Royal Coins 2, Joker’s Coins, Wolf Power, Hit the Bank, and Lion Gems. All these titles come from the famous Hold and Win series, the most captivating option in its portfolio. Plus, the provider is set to add more titles to the mix in the following months, securing additional exposure to the local audience. Through this integration, Playson will be able to expand its regional footprint and increase its products’ visibility in a market that is expected to continue to grow. Plus, Bingoal makes a very strong local partner thanks to its long-standing reputation in the Netherlands’ regulated iGaming sector.
According to Playson’s sales manager, Golazin Rahattalab, the Netherlands is one of the key European markets, and they are pleased that Bingoal.nl has agreed to showcase their popular games via its platform. Rahattalab further explained that this new partnership added excitement to an already fantastic start to 2023, which had already seen them release a few new games. Thus, the company looks forward to a long and prosperous journey with Bingoal as it continues to develop and establish itself within the industry. On the other hand, Bingoal's online casino product manager, Dany Salmon, believed Playson had an excellent reputation in the European iGaming industry. He was delighted their games were being launched on Bingoal.nl, especially since the Dutch audience was already quite fond of them. Salmon concluded that it was no secret that Playson was expanding rapidly across Europe and that Bingoal was always looking for top-notch suppliers. Playson’s expansion in the Netherlands region follows partnerships formed in January, when the developer forged an alliance with Soft2Bet and continued its Swiss growth via Grand Casino Baden.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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