Playson Expands Romanian Presence With Its Latest Winbet Deal

May 23, 2023 Artyom Ustinov
Determined to solidify its presence in Romania, Playson has penned another content integration deal with a local online operator — Winbet. This was a natural course of events considering the resounding success of Playson’s slot games among Romanian audiences.
Through the agreement, Playson's premium content will be available to Romanian players via Winbet's platform, facilitating the developer's expansion into the market. This way, users can access the supplier's highly sought-after slot titles, including Diamond Fortunator: Hold and Win, Royal Coins: Hold and Win, and Luxor Gold: Hold and Win. Winbet is one of Romania's most popular and reliable operators and a favourite online gambling destination for thousands of players. It was established in 2007 and offers numerous slot games, table games, live casino titles (roulette being the most popular), as well as bets on different sports and leagues.
Playson's content, crafted specifically for iGaming players, will further enhance the operator's platform diversity. Winbet will also benefit from integrating Playson’s legendary Timeless Fruit Slots collection. Fruit symbols are the developer's trademark and are expected to drive more traffic to the studio and provide a familiar but enhanced user experience. Christos Zoulianitis, Playson's head of partnerships, stated they were delighted to have signed a deal with Winbet, ensuring a strong presence in Romania's regulated market. He said it had always been the company’s pleasure to give more slot enthusiasts a chance to experience their thrilling product offerings. According to Cristian Nita, head of casino online and landbase at Winbet, adding Playson's content to their website was a natural decision due to its popularity in Romania. He expressed the company’s delight in gaining access to one of the most impressive portfolios in the industry and said they couldn’t wait to see local players enjoying the new content. Playson first entered the Romanian market in 2019 by partnering with The Platinum Casino. Soon after, the company inked deals with other local operators, including Baumbet, Skywind Group, and Las Vegas Casino, and has been regarded as a leading supplier in the country ever since. This is not all, as Playson also intends to conquer Western Europe, which is evident from its latest collaboration with Grand Casino Baden in Switzerland and Bingoal in the Netherlands.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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