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Playson Has Announced Partnership With Dutch Operator Betnation

Aug 21, 2023 Artyom Ustinov
Playson, one of the fastest-growing online casino game suppliers, has worked diligently on new games, network promotions and proprietary tools over the past three months. However, the developer has surprised us with the announcement that it is expanding its operations in the Netherlands by joining forces with a local operator — Betnation.
Under this agreement, Playson’s slot game portfolio will go live on the operator’s platform Betnation.nl. Aside from the company’s popular award-winning titles, players will have access to all recently released games, including 3 Pots Riches Hold & Win, Giza Nights Hold & Win, Royal Joker Hold & Win, Hit the Bank Hold & Win, and others. Betnation is a new B2C operator that launched its platform at the beginning of 2023 and obtained its license from the Dutch Gaming Authority in September 2022. The company’s trade name is Smart Gaming VB, and it has proliferated in the Netherlands, becoming one of the leading brands in less than a year. Players can enjoy plenty of different slot games, live casino games, game shows, and various tournament formats on its platform.
Through this partnership, Playson will strengthen its position in the Dutch jurisdiction, increasing the likelihood of achieving its ambitious goals in 2023 and beyond. This also allows the developer to craft more captivating titles and make them available to a broad audience. Judging by the recent numbers, Playson has also enjoyed strong performances in the country, becoming the go-to provider for several local companies. Playson’s sales director, Blanka Homor, has commented they are thrilled to have signed a deal with Betnation, a rapidly growing operator that has garnered a substantial player base across the country. With its ever-evolving online market, the Netherlands continues to attract a lot of interest; thus, the company must continue making deals which will help it grow and strengthen its position in the long run. As mentioned, this is not Playson's first collaboration with Dutch operators; the developer signed an agreement with Bingoal several months ago. The Romanian-based brand has also solidified its position in other European countries with content distribution deals with Grand Casino Baden in Switzerland, LasVegas in Romania, Play24 in Italy, MerkurXtip in the Czech Republic, Vincitu in Italy, and many others.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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