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Playson Increases Its Influence in Lithuania With New 7Bet Deal

Jul 14, 2021 Artyom Ustinov
Playson doesn’t seem to be slowing down on its mission to expand its footprint across Europe. The latest deal has seen the operator partnering up with a newly established sports betting and live casino operator in Lithuania, 7Bet. Playson will provide the operator with its entire slots portfolio, which is bound to attract many players. This way, it will help 7Bet establish itself in the competitive market.
7Bet’s current online offering will integrate Playson’s full portfolio to create an engaging and well-rounded online gaming experience for Lithuanian users. The supplier will continue to produce innovative slot titles to engage more casino enthusiasts across the globe. The agreement will see 7Bet benefiting from some of Playson’s recent successful releases, like Legend of Cleopatra: Megaways™, Wolf Power: Hold and Win, and Solar King. On the other hand, Playson will get a chance to strengthen its position in Lithuania further. Playson is already live in Lithuania, with its game studio and deals with market-leading operators. The supplier now aims to expand its reach all over Europe and wider.
Blanka Homor, who acts as Playson’s sales director, has said that the company appreciates being involved with 7Bet from the start. She has expressed her gratitude that 7Bet has decided to trust Playson to build its online offering, expressing confidence that users will recognise the quality of these games. Homor has also added that Playson is ready to reach other partners around the world with its top-tier games and an integration-free suite of retention-enhancing engagement tools. The head of marketing at 7Bet, Andrius Lapienis, has said that Playson’s portfolio speaks for itself, with its recent successful launches and classic hits that attract numerous players daily. He has added that 7Bet is thrilled to include Playson in its online offering from day one and that he hopes a long-lasting relationship will be built.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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