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Playson Introduces Game Area to Its xEye Viewboard Tool

Jul 31, 2023 Artyom Ustinov
Two weeks after launching its groundbreaking Non-Stop Drops and Races €4,000,000 promotion, Playson, one of the major online casino developers, has announced it is boosting its xEye Viewboard system with a feature called Game Area.
The developer launched xEye Viewboard in October 2022, intending to help operators collect data and reports about their audiences. This type of information provides better insight into each product's performance and how they resonate with players. By having operators integrate this multi-faceted tool, providers can analyse promotional results, assess performance across jurisdictions, and, most importantly, gain insight into their players’ game preferences. Playson has stated that any iGaming professional can use this software, from marketing and casino managers to support agents. Additionally, this state-of-the-art promotional tool facilitates making data-driven decisions and forecasting casino performance.
Adding Game Area to the xEye Viewboard will provide Playson’s operating partners with a comprehensive overview of its slot catalogue, which will further streamline their decision-making process. According to the announcement, Game Area is a collection of documents with a wide range of information about Playson's games, including mathematical, marketing, and legal details. Additionally, partners can customise the Area and filter particular preferences, such as specific languages, in a few clicks thanks to different compliance documents Playson has implemented for each regulated market. Playson's CTO Oleksii Mylotskyi has described the launch of Game Area as a major milestone for the company. The team is convinced this latest addition will significantly impact partners' businesses, and considering it offers all information in one place, it will facilitate the search for every game’s details in the library. Mylotskyi thinks that sharing this unique encyclopedia with their partners will positively impact and enhance future decisions. According to Playson’s product owner, Oleksii Khodenko, xEye Viewboard is one of the company’s most innovative products their team developed within the past year. He is confident Game Area will enable partners to gain an even more detailed understanding of their products. Being informed about their entire portfolio will solidify their position in the iGaming industry and create opportunities to broaden their partnerships globally.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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