Playson Partners With Betclic for More Worldwide Content

Mar 18, 2022 Artyom Ustinov
Playson, a worldwide casino software developer, has signed a new deal with a well-known European operator, Betclic Group. This deal will see many European countries get direct access to Playson’s rich portfolio of games.
Betclic Group is a renowned company with a multi-brand portfolio that features the likes of Betclic and Expekt. The company successfully operates across Europe — most prominently, in Portugal, Malta, Poland, Italy, and Sweden. Players from these countries will now have an opportunity to explore and enjoy some of Playson’s top games. Both Betclic and Expekt will directly incorporate Playson’s famous portfolio of games. That means registered and new users alike will have a chance to try out top titles like Pearl Beauty: Hold and Win, Rise of Egypt Deluxe, and Buffalo Power: Hold and Win.
The Betclic Group will also gain access to Playson’s set of tools — tournaments, network jackpots, free spins, and feature triggers — that is bound to keep the players coming back for more. All of them are integration-free engagement tools. Playson’s sales director, Blanka Honor, said that the operator is thrilled to cooperate with Betclic Group since it is a world-renowned company that boasts an impressive range of recognised brand names. She added that Playson’s top-quality collection of games and retention tools would surely strengthen the group’s content offering. In addition, she praised Playson’s collection of games and added how the deal would benefit Betclic in the upcoming period. Casino manager at Betclic Group, François Dogon, said that Betclic is always focused on users first, adding that the company is thrilled to incorporate the content from one of the world’s leading providers. He noted that Playson’s immersive and engaging games are a great addition to any portfolio. He also praised Playson’s commitment to excellence and commented on the operator’s innovative product offering.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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