Playson Partners With William Hill to Deliver More Content in Italy

Dec 27, 2021 Artyom Ustinov
One of the industry’s most powerful software developers and content providers, Playson, has announced a deal with William Hill, a global online operator. The two will band together to offer more first-class content to players in Italy.
William Hill is one of the longest-standing gambling companies in the world, active from 1934. The operator made the headlines in April 2021 after being acquired by Caesars Entertainment. Playson’s engaging suite of games, including fan-favourites like Royal Coins: Hold and Win, Buffalo Power Megaways™, Diamond Fortunator: Hold and Win, and other popular gaming series, will become part of William Hill’s offer in one of the most content-hungry markets — Italy.
William Hill is a world-renowned operator with a global appeal that will surely benefit from access to Playson’s retention-boosting portfolio of top-notch games. What will surely appeal to the operator most are Playson’s integration-free engagement tools, comprising free spins, jackpots, feature triggers, and tournaments. With this deal, the games studio has further established its presence in Italy’s growing gaming market. In 2021, Playson successfully established a string of single-tier commercial agreements that have allowed the operator to entertain Italian players, thanks to its growing and highly praised portfolio. Sales director at Playson, Blanka Homor, said that the company is thrilled to partner with one of the world’s most renowned operators. She added that this deal would further solidify Playson’s already strong presence in the Italian market. Homor said that Playson’s reach continues to span across Europe, especially with numerous new market entries and major commercial deals in the past few months.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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