Playson Reinforces Its European Presence Through Swiss Deals

Jan 20, 2022 Artyom Ustinov
One of the largest and most popular software providers, Playson, has continued its mission of expanding to global markets. The provider’s presence in Europe is growing and taking the continent by storm. Namely, Playson has secured two deals in Switzerland, thus carving out a path in this regulated market.
The provider had to go through an ISO audit and complete it successfully to legally operate in the Swiss market. As a result, Playson can offer its content by integrating games with new operator partners. Shortly after, Playson is expected to go live with its top-notch portfolio. For starters, players will have access to 22 Playson games, including popular hits like Buffalo Power: Hold and Win, Book of Gold: Multichance, and Burning Wins: Classic 5 Lines. With time, Playson will have an opportunity to introduce new titles to the Swiss market regularly.
Swiss players will also benefit from Playson’s promotional tools that have already left their mark worldwide. The much-loved Cash Blast tool, which distributes random prizes in cash in promotional campaigns, will make an appearance. That’s not all — the popular Tournaments network will offer Swiss players the opportunity for an attractive portion of the prize pool. Playson’s strong ambitions continue as the company plans to move forward with its European integration and grow its presence in the years to come. Sales director at Playson, Blanka Homor, said that the company is excited to be entering the Swiss market, as its expansion plans are well underway. She added that this is a crucial milestone in Playson’s plans to supply all European regulated markets. Moreover, she concluded that the company aims to partner up with leading brands with a well-established presence on the market, thus enhancing their own position.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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