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Playson Signs a Deal with Tuko to Expand Its Italian Presence

May 6, 2022 Artyom Ustinov
Playson continues to cement its position in the global iGaming market by securing new partnerships. The company has recently signed a successful deal with BalkanBet that introduced its products to the Serbian online gambling scene. However, that was not the end of its international business endeavours. The latest on its list of deals is its agreement with the popular Italian casino provider, Tuko Productions.
Tuko Productions is an Italian game developer. Despite being relatively new to the iGaming industry, it’s already managed to achieve a high level of popularity in the country. It earned Italian players’ trust with a wide range of well-designed slots, a solid offer of casino classics, and a lineup of speciality games. Tuko’s partnership with a digital entertainment provider giant such as Playson should help this Italian brand penetrate the international market. The deal will broaden Tuko’s gaming offer. As a result, Italian players will get access to Playson’s latest collection of titles, including Solar Queen Megaways, Burning Fortunator, and Joker’s Coins: Hold and Win.
The sales director at Tuko Productions, Vincenzo Tancredi, has spoken on behalf of the company regarding the agreement. He has commented on Tuko’s excitement to add such high-quality and immersive gaming titles into its collection. The whole team hopes Playson’s game library will help upgrade their users’ engagement and improve their player retention rates. Tancredi has also said that collaborations with brands like Playson are of crucial importance for Tuko because they allow the firm to maintain the quality of its product offering. Simona Lanzoni, who works as a business development manager at Playson, has expressed similar views. She has said Playson is looking forward to their content integration deal with a company that has such an impressive reach. She has also noted that Playson hopes this partnership will help it solidify its presence in Italy and give new players a chance to enjoy the games from their new collection.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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