Playson Signs a New Content Deal With Grand Casino Baden in Switzerland

Jan 23, 2023 Artyom Ustinov
Playson, a fast-growing digital entertainment supplier, has partnered with Switzerland’s Grand Casino Baden to expand its regional presence. Playson strategically chose one of the country’s largest casino operators to offer its premium games collection.
This content deal will integrate Playson’s impressive portfolio of casino games with one of the Swiss operator’s online brands — Jackpots.ch. The list of games will include recent releases, such as Diamond Fortunator: Hold and Win, Lion Gems: Hold and Win, and Wolf Power Megaways™. Aside from being the oldest casino active in the regulated Swiss market, Grand Casino Baden is a brick-and-mortar B2C operator that offers many casino games that players love.
Jackpots.ch, one of the Grand Casino Baden’s brands we mentioned above, was also the first online casino in the country and the first site to go live on the Gamanza platform. Moreover, the Stadtcasino Baden Group acquired Gamanza Group in 2021, and this collaboration has proven to be very successful. The reason why Grand Casino Baden has partnered with Playon is apparent. The developer supplies state-of-the-art innovative content, incorporating engaging mechanics within their games. Its game lineup currently consists of 85 casino games (79 slots and 6 table games), certified and tested for all major European territories, including Italy, Malta, Romania, Sweden, Spain, and now Switzerland. On top of that, Playson is present in more than 18 regulated jurisdictions. Sales director at Playson, Blanka Homor, commented that Playson is happy to have reached a deal with one of Switzerland's most notable operators, as this will allow players in the country to access their games. She also hopes this will be the beginning of more significant connections with local businesses. Grand Casino Baden's chief online gaming, Brian Christner, said that his company is delighted to deliver a rich gaming experience and offer such an exciting selection of new games to their players. Through a partnership, both parties expect to achieve tremendous success. Playson will continue to deliver its captivating titles in regulated markets worldwide.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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