Playson to Further Expand Latin American Reach With a BetConnections Deal

Jun 2, 2021 Artyom Ustinov

Playson is not planning on stopping its dominance in the Latin American territory. The new deal comes only two months after an agreement with Solbet to expand its reach over LatAm. Now, the content provider has teamed up with BetConnections to supply the platform with the latest and most popular titles.

BetConnections is an online platform offering sports betting and casino services to Latin American audiences.

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Thanks to the deal, BetConnections and its operator network will have access to a range of various slot titles from Playson. Some of the most notable games BetConnections users will get to see are Solar Queen and Divine Dragon: Hold and Win and Rich Diamonds: Hold and Win.

Aside from these slot games, the LatAm users will get the chance to experience many additions to their existing platform.

This latest move on Playson’s side to reach more of the Latin American market strengthens the company’s presence there. The operator has signed multiple deals that will help it continue its rapid growth further south.

In recent months, Playson has been hard at work to establish its presence online. New and acclaimed game launches and promotional features, like Reel of Fortune, have brought many new users. Plus, these additions have allowed players to win more cash for prolonged players’ journeys.

The sales director at Playson, Blanka Homor, confirmed that Playson had gone through many changes in 2021 to bolster its LatAm presence. She added that partnerships with companies like BetConnections are a true testament to that. Homor added that launches of new games and features had taken the company’s product suite to the next level, hoping such success would continue.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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