Playson Welcomes a Sparkling New Brand Identity

Apr 11, 2022 Artyom Ustinov
You all know and love Playson and appreciate its constant development in terms of game quality. Now it’s time for an upgrade in the provider’s image, with a redesigned logo and appearance. The Playson brand has evolved and modernised over the years, getting ready to land new roles in the competitive iGaming field. Playson is now in a position to deliver new experiences to players worldwide.
Once you open the provider’s site, you’ll notice that the play logo is now brighter and bolder. The inspiration behind this comes from players all over the globe who demonstrated high expectations for the game quality. Playson is ready to meet those standards and provide only the best releases that cater to our busy lifestyles. This decision comes from Playson’s desire to introduce a fresh identity after a series of internal organisation changes aligned with the company’s global growth strategy. One of the upgrades includes a new product development approach that will impact the provider’s future product roadmap.
The brand-new image of this world-known provider comes at a pivotal moment in its history — after Playson’s commercial growth in crucial regulated markets in Europe. Playson is determined to create engaging gaming products with intriguing maths and great aesthetics. Players worldwide will appreciate such innovations in the iGaming industry, especially those longing for new and improved games. Playson’s CEO, Alex Ivshin, said the company continues to build its image and improve its international growth to secure its long-term future and update its gaming processes along the way. He explained that such moves help the company establish its position in the market and bring high-quality products to players. He noted that the new identity reflects what the company is trying to accomplish and hopes to do in the future. He said that Playson is looking forward to ICE London 2022, where it will share more details about its ambitious future plans. Alex Ivshin added that this change comes at a time when safety is the most important thing and that the company’s dedication to a brand new identity shows agility and strong will.

Additional information

This news item is about game provider Playson. You can get more information on this provider.

Learn more about "Playson"

If you are interested in getting games of this provider on your casino site, please click the button below.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

Leave a comment

Your email address will not be published. Required fields are marked *

Characters: 0
0

Latest News & Articles

Read all

How to Get a Gambling License: Complete Guide for 2025

Jun 17, 2025
With the online gambling industry continuously strengthening its position and demonstrating sustained growth, there has never been a better time to become one of the key players. However, in order to do that, you’ll need to prove your status in the industry with legitimate operations and by following established industry rules. The first step is obtaining a gambling license.
Read more

SoftGamings Selects PlaylogiQ as Sportsbook Technology Partner

Jun 9, 2025
PlaylogiQ is proud to announce a new strategic partnership with SoftGamings, a leading software developer of iGaming solutions and casino content aggregation.
Read more

SoftGamings Wins Best Emerging Platform at SiGMA Asia 2025

Jun 2, 2025
SoftGamings is proud to announce its victory in the Best Emerging Platform category at SiGMA Asia 2025, one of the leading events in the global iGaming industry.
Read more

Contact us

I am interested in getting PLAYSON games for my casino

Solutions
Products
About us
Game providers
Legal