Playson’s Short Races Feature Caters to a New Generation of Players

Apr 27, 2023 Artyom Ustinov
Playson, a rapidly growing online casino entertainment supplier, seems to have found a solution for players with short attention spans. The developer released a new promotional tool — Short Races, tailored to meet the gaming requirement of a younger audience.
What differentiates this feature from a classic slot is the implementation of fast-paced competitions within the developer’s games. Their whole aim is to grab the user’s attention while playing on their mobile devices. With this tool, Playson is targeting the next generation of gamers who don't have the patience to wait and get bored quickly with regular slot tournaments. According to the brand, the Short Races offers players an additional chance to win, a higher ranking on the player chart, and a unique gaming experience. Aside from that, operators can customise the game duration and prize pools as per their own requirements. They can also host competitions round the clock and adjust them to meet the needs of a wider player community.
Playson's product owner for promotional tools, Ganna Guseva, expressed the company’s excitement to unveil this new tool to their clients and players. With the Short Races feature, players can enjoy Playson slots in an entirely new way, with the possibility of winning big prizes much faster. They specifically developed this feature to keep their younger players more involved and boost engagement when the play times are low. Guseva continued by saying that after working closely with their partners on developing this unique tool, everyone was confident that this solution would help modern-day gamers focus more on gameplay. Mihai Dumitrescu, promotions manager for Playson, has said that the developer is always proud to work on new and innovative games, and the Short Races feature is no exception. They hope their players will benefit immensely from this new experience and that their operating partners will boost engagement. This promo tool is just another product in a row, as Playson has recently released several slot games, including Royal Joker: Hold and Win, Bozo Cats, Pirate Sharky, Mammoth Peak: Hold and Win, and Treasures of Fire: Scatter Pay.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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