Pragmatic Play Bolsters Its Peruvian Presence With the Betara Deal and PGS Sponsorship

Jun 21, 2023 Artyom Ustinov
Pragmatic Play has sealed a multi-vertical agreement with Peruvian operator Betara in an attempt to strengthen its LatAm footprint further. This collaboration will be mutually beneficial, as it will help Pragmatic Play reach a broader audience and enable Betara to offer its clients top-tier online casino content.
As part of the agreement, Betara will incorporate the three main Pragmatic Play categories into its platform — slots, live casino, and virtual sports. Furthermore, the local audience will gain access to some of the brand’s popular titles, like Gates of Olympus™ and Sugar Rush™, as well as to the freshly released ones, like Pirates Pub™, Sticky Bees™, and Zeus vs Hades — Gods of War™. Pragmatic Play will also supply Peruvian players with a plethora of live casino titles, including Sweet Bonanza CandyLand™ and classic roulette and blackjack variations. In addition, virtual sports fans will have plenty of horse and greyhound racing and football events at their disposal.
As Pragmatic Play’s vice president of Latin American operations, Victor Arias, has stated, his team is excited to bring the company’s entire portfolio of products to Peruvian audiences through the newest partnership with Betara. Arias has also pointed out that since Pragmatic Play intends to continue its expansion across LatAm, it is vital they continuously deliver the highest-quality content. According to Betara’s marketing manager, Daniel Vargas Aguilar, the company is thrilled to introduce the entire Pragmatic Play portfolio to its platforms, as delivering the top-notch online casino product to the customers will help them maintain the leading position in the Peruvian market. Since Pragmatic Play award-winning games are highly popular with players across the globe, they will undoubtedly capture the attention of local players as well. Aside from Betara, Pragmatic Play has made several other successful collaborations with Peruvian operators, including Pentagol, Tinbet, Bonanza.club, Atlantis Games, and Casino VIP 365. This is not all, as the company will head to the 20th edition of Peru Gaming Show 2023 (PGS) on June 14 and 15 in Lima. Since PGS is the most popular international gaming fair, the developer will seize the opportunity to exhibit its latest online casino content and upcoming projects. As a key sponsor of this year’s expo, Pragmatic Play will participate on a panel that brings together industry leaders and corporate executives during the two-day event. Victor Arias has expressed his gratitude for being part of the event’s 20th anniversary, which provides an outstanding opportunity to expand existing partnerships and establish new ones.

Additional information

This news item is about game provider PragmaticPlay. You can get more information on this provider.

If you are interested in getting games of this provider on your casino site, please click the button below.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

Leave a comment

Your email address will not be published. Required fields are marked *

Characters: 0
0

Latest News & Articles

Read all

How to Get a Gambling License: Complete Guide for 2025

Jun 17, 2025
With the online gambling industry continuously strengthening its position and demonstrating sustained growth, there has never been a better time to become one of the key players. However, in order to do that, you’ll need to prove your status in the industry with legitimate operations and by following established industry rules. The first step is obtaining a gambling license.
Read more

SoftGamings Selects PlaylogiQ as Sportsbook Technology Partner

Jun 9, 2025
PlaylogiQ is proud to announce a new strategic partnership with SoftGamings, a leading software developer of iGaming solutions and casino content aggregation.
Read more

SoftGamings Wins Best Emerging Platform at SiGMA Asia 2025

Jun 2, 2025
SoftGamings is proud to announce its victory in the Best Emerging Platform category at SiGMA Asia 2025, one of the leading events in the global iGaming industry.
Read more

Contact us

I am interested in getting PRAGMATICPLAY games for my casino

Solutions
Products
About us
Game providers
Legal