Pragmatic Play Confirms LatAm Domination With JugaMax Deal

Jul 28, 2023 Artyom Ustinov
After joining forces with numerous Latin American operators from the beginning of 2023, Pragmatic Play has added another one to its roster — JugaMax. The acclaimed online casino content supplier has partnered with the Paraguay-based operator to strengthen its foothold across this market.
Once the integration is over, the regional audience will have access to Pragmatic Play’s extensive and feature-rich slots library. This will include freshly released games such as Hellvis Wild™, Spellbinding Mystery™, and Power of Merlin Megaways™, and award-winning releases like Gates of Olympus, which was crowned the Game of the Year 2022 at the CGS LatAm Awards. This is not all, as Paraguayan players will also be able to enjoy live casino games and experience the developer's globally famous game shows — Sweet Bonanza CandyLand™, Boom City, and Mega Wheel.
Pragmatic Play’s suite of virtual sports products will also be part of this agreement. Thus, sports enthusiasts will be able to bet on horse racing and football matches and be completely immersed in the gameplay thanks to the detailed 3D renderings. According to Pragmatic Play’s vice president of Latin American operations at ARISE, Victor Arias, the company is pleased to ink a deal with JugaMax, which marks another milestone in its expansion plans. Thanks to this partnership, regional players will take full advantage of the developer’s offering consisting of three major verticals boosted by engaging titles and top-notch content. Arias concludes that this will undoubtedly be another fruitful collaboration. Announcing the partnership, the president of JugaMax, Pablo Bergesio, has stated their team is honoured to welcome one of the industry’s most respected developers and make its game catalogue available to local players. Although Pragmatic Play's renowned products are already well-known and enjoyed across Latin America, the company is excited to expand the developer’s regional reach even further. Along with deals sealed in North American, African, and European markets, Pragmatic Play has recently started collaborating with providers from other LatAm countries, including SL7, Win Prêmios, and Vem Betar from Brazil, Betara from Peru, FullReto from Colombia, and many others. Players from these countries can, therefore, enjoy the entire Pragmatic Play product portfolio.

Additional information

This news item is about game provider PragmaticPlay. You can get more information on this provider.

If you are interested in getting games of this provider on your casino site, please click the button below.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

Leave a comment

Your email address will not be published. Required fields are marked *

Characters: 0
0

Latest News & Articles

Read all

How to Get a Gambling License: Complete Guide for 2025

Jun 17, 2025
With the online gambling industry continuously strengthening its position and demonstrating sustained growth, there has never been a better time to become one of the key players. However, in order to do that, you’ll need to prove your status in the industry with legitimate operations and by following established industry rules. The first step is obtaining a gambling license.
Read more

SoftGamings Selects PlaylogiQ as Sportsbook Technology Partner

Jun 9, 2025
PlaylogiQ is proud to announce a new strategic partnership with SoftGamings, a leading software developer of iGaming solutions and casino content aggregation.
Read more

SoftGamings Wins Best Emerging Platform at SiGMA Asia 2025

Jun 2, 2025
SoftGamings is proud to announce its victory in the Best Emerging Platform category at SiGMA Asia 2025, one of the leading events in the global iGaming industry.
Read more

Contact us

I am interested in getting PRAGMATICPLAY games for my casino

Solutions
Products
About us
Game providers
Legal