Pragmatic Play Continues Brazilian Domination With a New SL7 Deal

Jul 18, 2023 Artyom Ustinov
Pragmatic Play, one of the fastest-growing iGaming content suppliers, continues to conquer the Brazilian market. After several successful collaborations, the developer has joined forces with another local operator — SL7.
By signing a multi-vertical deal, the brands have allowed Brazilian audiences access to Pragmatic Play’s three product categories — slots, live casino, and virtual sports. Local players will now be able to enjoy the developer's award-winning and classic titles, such as Gates of Olympus (the 2022 game of the year) and The Dog House, as well as some freshly released ones — Jewel Rush™, Hellvis Wild™, Wisdom of Athena™, and many others. Aside from that, the Brazilian audience can feel the taste of Pragmatic Play’s game shows, such as Sweet Bonanza CandyLand, Boom City, and Snakes & Ladders Live, and numerous live casino games, including classic blackjack, roulette, and their spin-offs. Plus, those who enjoy sports betting will love the developer's virtual sports library.
As the VP of Latin American Operations at ARRISE powering Pragmatic Play, Victor Arias, has stated, establishing a new partnership takes a lot of time and effort, so it's always gratifying to witness the results of hard work once the content is launched. SL7 is another vital partner, and they anticipate a successful collaboration. According to the SL7 representative, it has been a natural move for the company to ink such a deal, given Pragmatic Play's popularity in Brazil. As a result, they now have access to a wide variety of top-quality new games, which makes Pragmatic Play’s offer much more compelling. Ultimately, they added that Victor and his team deserved much credit for making the collaboration run smoothly and efficiently. As previously noted, Pragmatic Play has already sealed multiple Brazilian deals. Therefore, the company proudly works with Vem Betar, Prêmios, XSA Sports, Jacare.bet, Aposta Certa, Aposta Ganha, and many others. This is not all, as Pragmatic Play has signed multiple content deals with other Latin American operators from Peru, Venezuela, and Colombia, and it doesn’t intend to stop. Speaking of Brazil, Pragmatic Play has recently won three major awards at the inaugural SiGMA Americas and Brazilian iGaming Summit (BiS) in São Paulo. The company’s team landed awards for Best Game Producer, Mobile Game Provider of the Year, and Virtual Sports Provider of the Year. The summit attracted many operators and industry experts who wanted to explore new technologies and industry developments, which was an ideal opportunity for Pragmatic Play to showcase some of its best game offerings.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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