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Pragmatic Play Designs a Customised Live Casino Game for 1xBET

Oct 11, 2023 Artyom Ustinov
Aside from being famous for its numerous partnerships with iGaming operators across the globe, Pragmatic Play also strives to offer something unique in each market. This time, the acclaimed iGaming online casino supplier has created a bespoke live dealer game, Wheel of Luck, for its long-term partner — 1XBET.
The two companies joined forces in 2019, and 1XBET was one of the first partners to integrate the entire PP live dealer collection into its platform. 1XBET fans will soon be able to enjoy the exciting live casino title based on the developer’s popular Mega Wheel™ game show. Mega Wheel™ is the first PP live game show where each spin can potentially award you a win 500x your bet. Additionally, there has never been a live entertainment game where a multiplier boosts a random number before each spin. Thus, we can only imagine what Wheel of Luck will bring to the table to its audience.
A custom game show like Wheel of Luck illustrates Pragmatic Play's passion for creating original content. In addition to customisable tables, impressive studios, and unique branded gaming experiences, this is the latest component of personalisation provided by the developer. The company’s aim is to enhance the Live Casino offering for operators seeking tailored solutions to engage players worldwide. Pragmatic Play’s chief operating officer, Irina Cornides, has expressed gratitude for working with 1XBET, one of the first partners that fully integrated PP’s Live Casino content suite. She is thrilled that PP has had the opportunity to develop Wheel of Luck especially for 1XBET, in which they adapted the well-known Mega Wheel™ format. Maria G from 1XBET noted that the company's collaboration with Pragmatic Play has allowed their players to enjoy exceptional live dealer products and, as of recently, Wheel of Luck. She concluded that the entire team is thrilled with the final product, as this engaging new release will further grow their live games customer base. Pragmatic Play did similar things in the past by releasing games for specific operators or markets. One such venture was the launch of a localised roulette table for a Brazilian audience. Before that, the studio introduced a bespoke roulette table for its partner Interwetten.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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