Pragmatic Play Expands Its Colombian Presence With FullReto Partnership

Apr 20, 2023 Artyom Ustinov
Pragmatic Play has gone live in Colombia. This leading content provider has struck another successful deal by partnering with a local B2B operator — FullReto. It is clear from the developer's recent agreement with another regional operator, Dinastia, that it intends to dominate the LatAm market.
Under the latest deal, Pragmatic Play will give the Colombian audience access to one of its most essential verticals — slot games. This means that players from the country will have a chance to enjoy some of the developer’s award-winning titles, like Sugar Rush™ and Gates of Olympus™, as well as some freshly released games, like Big Bass — Keeping it Reel™, The Knight King™, Jasmine Dreams™, Mochimon™, and many others. FullReto is a Colombian online casino and sportsbook that offers a solid portfolio of games and sports betting events from several providers. Owned by Grupo Vinarre S.A.S, the company is headquartered in Bogotá and has been operating since 2017. Although FullReto is an online casino, it is only geared toward Colombian residents.
This partnership is another important milestone in Pragmatic Play's efforts to expand its reach throughout Latin America. In previous months, the developer signed similar deals with MiCasino, SA Esportes, and Jacare.bet, which allowed it to solidify its presence across the continent. Pragmatic Play continues to produce up to eight slots per month, ensuring there is never a shortage of slot action and keeping players at the edge of their seats in anticipation of what might come next. Naturally, this doesn’t only include slots but also bingo games, live casino, and virtual sports. Pragmatic Play's vice president of LatAm operations, Victor Arias, expressed excitement at the prospect of partnering with FullReto and being able to offer one of their most prominent products in Colombia. Arias added that the company was continuing its expansion in Latin America and couldn't be happier to have FullReto’s support on that journey. According to FullReto's general manager, Andrés Tamayo, they are honoured to partner with Pragmatic Play and offer the developer’s iconic titles to Colombian players. Plus, they can’t wait to see their players’ reactions when they start exploring these games.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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