Pragmatic Play Expands Its LatAm Footprint With GanaPlay Deal

Nov 22, 2023 Artyom Ustinov
Pragmatic Play continues to add to the list of its LatAm operators by partnering with GanaPlay. The renowned online casino game provider has signed this agreement with the aim of delivering a stellar lineup of globally renowned slot titles to local players, offering them a unique and immersive gaming experience.
GanaPlay is a multinational online gambling company that has been on the LatAm market for the last 15 years. Its platform offers slots, live casino options, crash games, and sports forecasts with competitive odds. Under this agreement, the studio is set to supply its innovative and award-winning games from all verticals to GanaPlay’s platform. Naturally, the focus is going to be on slots, so local players can expect to spin the reels of PP’s biggest hits like the Big Bass Bonanza™ and John Hunter™ series.
New releases, like Candy Blitz™, Sugar Supreme Powernudge™, and Twilight Princess™, are also going to debut on the GanaPlay platform. Featuring visually stunning graphics and dynamic gameplay, these titles promise an enthralling experience. This is not all, as the visitors to GanaPlay’s platform will be able to taste Pragmatic Play’s live dealer titles, such as Vegas Ball Bonanza™, and have a crack at a comprehensive lineup of classic table games. There will be something for all the sports enthusiasts, too. The studio’s Virtual Sports collection encompasses a wide range of betting markets, and punters can also place their wagers on football, horse and greyhound racing, and Formula 1. As stated by Pragmatic Play's vice president of LatAm operations at ARRISE, Victor Arias, it is natural for them to join forces with an established brand such as GanaPlay, as it will undoubtedly help PP bolster its LatAm presence. Arias believes this is another regional platform where Pragmatic Play will display its highly coveted casino content, which will hopefully perform as successfully as it has in other markets. GanaPlay's Andres Clavijo has stated in an interview that Pragmatic Play games are top-rated and in high demand among their players, so inking a deal with this provider will make this dream a reality. Offering PP games will make their brand stronger and more visible in this fiercely competitive industry. The Latin American market is Pragmatic Play’s Holy Grail, as the developer has made the most deals with operators from this market. Some of the latest ones include Betmais and Joga Junto from Brazil, Casino Magic Online, BetWarrior Mendoza, and Ondiss from Argentina, Lígalo en Línea, Starkbet, and many others.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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