Pragmatic Play Introduces Its Products to the Greek Market via bet365

Mar 7, 2024 Artyom Ustinov
Pragmatic Play and its long-term partner, bet365, have announced their expansion into the Greek market. As a result, Greek players will get access to various exciting and fresh gaming options.
The collaboration will give local audiences access to Pragmatic Play’s award-winning titles and globally popular releases, such as Gates of Olympus, The Dog House Megaways™ and Big Bass Bonanza. All the upcoming releases will also be available soon after the launch. Greek players will also have the chance to play Pragmatic Play’s live casino titles. There are many options to choose from, from the classics like Baccarat, Roulette, and Blackjack to captivating game shows like Sweet Bonanza CandyLand and Boom City.
Furthermore, bet365 patrons will be able to take part in the internationally acclaimed Drops & Wins promotion. A €2,500,000 prize pool will be up for grabs every month, so players can enjoy their favourite games while competing for their portion of the jackpot. According to Pragmatic Play’s chief operating officer, Irina Cornides, it is clear that the company’s partnership with bet365 continues to thrive. She is confident their slots and live casino products will engage and entertain a significant portion of the bet365 player base in Greece. A spokesperson from bet365 has stated that Pragmatic Play's slots and live casino products have proven popular in every market they have entered so far. Therefore, Greece was the next logical choice to add to the portfolio. The brand believes its newest collaboration with Pragmatic Play will boost its regional visibility. With over two decades of industry experience under its belt, bet365 is a British gambling company famous for its sports betting, online casino, online bingo, and online poker products. The brand has received a slew of accolades over the years, including the coveted SBC Bookmaker of the Year. Moreover, it has been a part of the agreement with the most prestigious online operators, like William Hill, Stars Group, and Flutter Entertainment, formed to transfer funds to battle gambling addiction. Pragmatic Play first signed a deal with bet365 in May 2022, which opened the door to the UK-regulated market. In May 2023, the two companies launched the PP live game collection in Ontario, Canada. Several months ago, Pragmatic Play and bet365 bolstered their collaboration once more by making the studio’s slot game portfolio available to Swedish and Spanish audiences.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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