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Pragmatic Play Partners With 32Red

May 24, 2021 Artyom Ustinov
UK audiences will get an exclusive chance to access all Pragmatic Play’s high-quality popular games as it partners with an exclusive brand — 32Red. One of the top software providers in the iGaming industry has announced a deal with the well-established brand 32Red to bring its proprietary and third-party slot games live across the demanding UK market.
Any 32Red user now has exclusive access to Pragmatic Play’s ever-extending portfolio of games, including some of the latest and most popular titles like Book of Kingdoms, The Hand of Midas, and Book of Tut. Kindred Group, an online gambling company, is widely known as 32Red’s owner. 32Red has established its position in the industry as one of the most recognised and popular sites that provides casino entertainment, including slots and table games. This partnership only further expands Pragmatic Play’s presence in Europe. This comes after a high-profile series of commercials with providers like Kindred Group, Betway, and EGT Digital.
Vice President of commercial strategy and operations at Pragmatic Play, Bhotesh Maheshwari, said that 32Red is a crucial player on the UK market, making Pragmatic Play delighted to partner with this brand. He added that Pragmatic Play’s portfolio of games is broad with game types to suit any player. The VP finished by adding his excitement to see how far the collaboration will go. Commercial operations manager at 32Red, Adam Newnham, expressed the company’s delight about expanding its portfolio of games with Pragmatic Play’s offer. He added the company is looking forward to furthering collaborations and positive feedback from users. Pragmatic Play currently sets out up to five slot titles monthly and other games as part of its multi-product portfolio.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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