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Pragmatic Play to Reach More Argentinian Players Via City Center Online

Feb 19, 2024 Artyom Ustinov
Pragmatic Play, an online game developer behind many globally popular and award-winning video slots, has recently signed a content distribution deal with another Argentinian operator — City Center Online. The studio intends to offer a better gaming experience and a diverse range of high-quality casino services customised to meet the preferences of the Argentinian audience.
Through Pragmatic's extensive slot portfolio, City Center Online's players can now access some of the biggest and most popular releases. This includes award-winning games such as Gates of Olympus™, fan-favourites like The Dog House and Sugar Rush™, as well as the recently released titles like Mustang Trail™ and Pub Kings™. City Center Online is an online casino gambling platform that has been serving Argentinian players for over a decade. It is one of the top companies in the leisure and entertainment industry, boasting one of the most outstanding casino game collections. Those who register can enjoy playing an array of slots, bingo games, live dealer options, poker varieties, and more.
In the words of Victor Arias, vice president of Latin American operations at ARRISE, which powers Pragmatic Play, the company is thrilled to be working with City Center Online. This strategic partnership is another milestone that marks Pragmatic Play’s steady growth as it continues to supply industry-leading titles to the LatAm operators. The team behind Pragmatic Play is confident that City Center Online's players will enjoy the brand’s renowned slot library as it continues to expand its content offerings. City Center Online’s online gaming manager, Samanta Zio, has explained that the quality and brand recognition of Pragmatic Play games cannot be overstated. Therefore, she is thrilled the operator can offer its players the globally popular games from Pragmatic Play’s portfolio. They believe this partnership is a significant win for City Center Online, the leading provider of premium gaming services in Argentina. Pragmatic Play's reputation as a major supplier in Latin America contributes to its continued success in the region. The company has established itself as a key player in the region's iGaming landscape through partnerships in regulated markets. Argentina has been one of its pivotal iGaming jurisdictions. The studio has teamed up with several local companies, such as Casino Magic Online, Ondiss, Super 7, and Betwarrior Mendoza. Other than Argentina, the developer has conquered a number of other markets, including Peru, Brazil, Chile, and Colombia.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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