Wazdan Rolls Out New Mystery Drop™ Network Promotion and Introduces New Cluster Mechanics

Feb 8, 2024 Artyom Ustinov
Following the success of last year’s network promotions, Wazdan has decided to treat its fans, clients, and operating partners with another one. At the beginning of 2024, the developer unveiled its latest two-phase Mystery Drop™ campaign with a $2 million prize pool — Love the Jackpot and Spring to Infinity.
The new promotion will be available across Wazdan’s entire slot collection, running from February 5–25. Love the Jackpot will start things off, giving some of the studio’s famous Hold the Jackpot™ releases a Valentine makeover. Mighty Wild™: Panther, 16 Coins™, Power of Sun™: Svarog, and 9 Coins™ are some of the titles that will be accessible during the inaugural promotion. During March, we will see the continuation of this campaign — Spring to Infinity. Wazdan's premium products, such as Cash Infinity™, Collect to Infinity™, and Sticky to Infinity™, will allow players to win instant rewards during the promo.
Once again, registration will be free of charge, and the promo will be open to all Wazdan’s partners. As usual, participating partners will receive all the necessary ready-to-use marketing and graphics materials and a dedicated account manager who will oversee the process. According to Andrzej Hyla, Wazdan's chief commercial officer, Love the Jackpot and Spring to Infinity promotions are examples of the company’s results-driven approach to maximising revenue. The network initiative aims to increase player engagement by awarding them random cash prizes using the field-tested Mystery Drop™ mechanics. Promotions of this type are known to boost key performance indicators (KPIs). Moreover, they also allow operators to reach a much larger audience and increase client loyalty. When it comes to innovations, Wazdan has recently introduced another video slot with its proprietary Coins™ mechanics — 25 Coins™. This release relies on the maths model from the original game 9 Coins™ but uses 25 reels instead of 9, thus elevating the gameplay. Cluster Collector is another addition to this slot, accumulating values for bonus features, leading to excellent prizes in the main game. On that occasion, Hyla revealed that their renowned Coins™ slot series have proven incredibly popular, with new features and reels added with each new release. They're confident players will love 25 Coins™, which introduces a new mechanic to their game offering. That said, the developer still kept the fan-favourite features heralding the Spring to Infinity promo, such as Cash Infinity™ and Sticky to Infinity™.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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