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Yggdrasil Adds Hungarian LVC Diamond Brand to Its Roster

Jan 25, 2024 Artyom Ustinov
Yggdrasil, one of the largest game development companies in the iGaming industry, continues to strengthen its commercial operations through strategic partnerships. Notably, the developer has recently joined forces with LVC Diamond, opening the door of its live casino and slot game portfolio to Hungarian players.
Under this agreement, Yggdrasil’s content assortment will be available via the Vegas.hu platform, which will further enhance its brand recognition in central Europe. Players in Hungary will be able to choose from a variety of traditional games and 10 modern slots featuring the Yggdrasil Game Engagement Mechanics (GEMs), including the likes of Excalibur VS GigaBlox and Sidewinder DoubleMax. So far, the Vegas.hu platform has allowed local players to enjoy the games by Microgaming, Play’n GO, iSoftBet and GreenTube, and Yggdrasil has now become the latest addition to that list. Aside from slots, the brand offers live blackjack and roulette streamed from the LVC Diamond studio in Budapest.
Having obtained its licence in 2017, LVC Diamond is one of Hungary's first legal online gaming operators. It is owned by the Las Vegas Casino brand, a well-known land-based casino operator, which has decided to transfer to the online sphere and offer its services in Hungary and the rest of the region. With this partnership, Yggdrasil plans to enhance Hungarian players' gaming experience and continue its 2024 global expansion strategy. Recently, the company has expanded its product reach throughout a number of new regions, including Czechia, Latin America, and the Netherlands. With a proactive approach to exploring new markets, the developer demonstrates its ability to adapt within the ever-evolving iGaming industry. Jose Simon Kadala, Yggdrasil’s commercial director, has stated that their integration with LVC Diamond will allow the company to enhance their Hungarian footprint further. Featuring a mix of immersive, creative content and time-tested themes, LVC Diamond’s Vegas.hu brand is home to many of the country's best-performing games, so it’s no wonder Yggdrasil has been eager to join forces with it. LVC Diamond's Brigitta Szenczy has commented that players have shown tremendous interest in Yggdrasil’s games since the developer launched in 2013, so the company is looking forward to offering this new set of titles to its users. Their goal is to be the premier brand in Hungary, and providing top-notch content from the Yggdrasil library is a great way to get there. Yggdrasil has partnered chiefly with the West European operators over the last several months. The most recent collabs include Circus and Holland Casino Online from the Netherlands, Casino Lugano from Switzerland, and BoyleSports from the UK.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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