Yggdrasil Goes Live in the Netherlands Via Circus Deal

Jan 9, 2024 Artyom Ustinov
Yggdrasil, one of the leading iGaming suppliers, wrapped up another successful year with a new content distribution deal. This time, the developer joined forces with a Dutch operator — Circus.nl, intending to bolster its foothold across the local market.
Under this agreement, Dutch players will enjoy thrilling adventures, win lucrative prizes, and uncover innovative content from the YG Masters offering exclusively on the Circus.nl platform. Aside from top-performing releases, the local audience will be able to explore titles with Yggdrasil’s innovative Game Engagement Mechanics (GEMs). It is available in the Legend of Dragon Wins DoubleMax, Excalibur VS GigaBlox, and Rock Star Santa MultiMax, to name a few.
The YG Masters slots portfolio comprises over 134 titles designed by some of the industry's leading and most innovative studios. Making these games accessible to Dutch players highlights the developer's desire to engage and captivate them with cutting-edge gameplay. Moreover, the YG Masters slot repertoire is powered by GATI, a technology that enables its partners to create groundbreaking content and distribute it quickly. Circus.nl is a prominent online casino and sports betting platform owned and run by GAMING1. The brand has been present in the entertainment sector for over 20 years with a robust land-based position, but with the advent of the digital era, it went live online in 2011. Since then, Circus.nl has become one of the top-performing gaming websites in the country, and its services are currently available in Belgium, the Netherlands, Serbia, and France. Yggdrasil's CEO, James Curwen, has stated they have already established a strong presence in the Netherlands with the support of local players, and they are looking forward to further strengthening their position in the market with Circus. This partnership will help them reach a wider audience, as the Netherlands is one of the pivotal areas for the company. According to Denis Wittebrood, casino operations manager at Circus, Yggdrasil is a supplier that has been providing the platform with a wide range of games for over 10 years. With a diverse selection of titles, their customers have an incredible choice of entertainment options featuring fun themes and innovative mechanics. Therefore, Wittebrood notes that this collaboration has substantially strengthened their online casino offering. Circus.nl is not the only Dutch operator Yggdrasil has joined forces with, as the brand has been present in the country since 2021. Several months ago, the studio inked a deal with Holland Casino Online, which helped it expand its Dutch presence. Other than that, Yggdrasil teamed up with other European operators in 2023, such as Boyle Sports, which served as a gateway to several European territories, and Casino Lugano from Switzerland.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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